It has become common to call any company or any product a brand. Is it fair?
A brand is based on combination of emotion, perception, memories of your TM or a company that people associate you with. Those are the things that usually motivate them to action. A brand does not emerge instantly when the products enter the market. A brand is not only about a website presence, business cards or a branded clothing. First of all it helps to create an emotional connection with your customers. A brand makes you stand out among your competitors, expresses your unique identity.
Your brand will be created with unique style, that perfectly fits with your company’s goals and strategy.
While brand is a name, symbol or sign that distinguishes brands’ products, branding is a complex development, as well as constant work to promote the brand to create a strong emotional connection with the target audience.
An effective brand relies primarily on the actual values of a trademark or company. Effective branding is not possible without a holistic product image in compliance with consumer wishes, needs and expectations.