DIZZI. Project for the startup.

Development of name, logo, character, brand book, and Landing Page.

Creating logo and character name.

At the beginning of the project, we only had the idea from our customers – creating a new unique product in the popcorn and snack foods market. We went from the fact that the target audience was children and teens. The very first and not an easy stage of the project was creating a product name.


The most challenging part was developing a name meant not only to be unique, but also to be trendy, phonetically bright, and concise. Among several options, the customer has chosen the DIZZI name.


Alongside the name, we were working on the development of a corporate character intended to visually and emotionally increase impressions eventually arising in minds of future consumers. Based on the character, it is further planned to create advertising campaigns and brand stories.


Bright and cheerful beaver became a hero character. Logo creation was the next important step we took while developing a brand.


When an agreement with a customer is present, cooperation is always a pleasant and productive one, so we went through this stage quickly and designed a stylish logo. From what had already been achieved, we went to the creation of packaging and other major elements that later became the filling for corporate style and brand book. Creating the “Taste with Crunch!” slogan was the perfect ending to the brand development.


Website development

Since the production had only recently been launched, we were faced with the task to create a bright, up-to-date Landing Page for the start-up stage of market informing of the existence of DIZZI TM. Modern and bright design, visual focus on product packaging, and responsiveness were among key requirements.


We thank the entire project team, Yurko Smertyha – its leader, and our wonderful customer for the pleasant cooperation and good results.


During search engine optimization, we analyze the effectiveness of queries that potential customers come to your site. The promotion strategy is adjusted during the campaign – we cut off excess and concentrate on working requests. Constant monitoring of the visibility of the site and pages, the efficiency in changing the strategy allows you to increase the conversion (conversion) of visitors to customers </ p>


We analyze the specifics of your business to find the most effective queries. The more detailed the analysis, the broader the range of keywords. This allows you to attract more visitors to your site. We also research sites of competitors. Studying the strategy of site promotion allows you to develop your tactics to reduce costs bypassing competitors in the search engine.